Success Hotel Management Gruppe
Reference project in the tourism sector
Sell-side distressed M&A
EUR > 40 million
Tourism
Baseline
The Success Hotel Management Group develops and operates hotels of international brands, such as Holiday Inn Express, ibis Styles or Hilton Garden Inn. The family-owned company based in Stuttgart operates 22 hotels spread all over Germany. Due to the significant impact of the interventions and restrictions on the hotel and restaurant industry brought about by the corona pandemic, the Success Hotel Group was confronted with a massive slump in revenue and soon found itself in a liquidity and profitability crisis.
Challenge
The transaction process and, in particular, the investor search was exceptionally challenging on account of the consolidation and the general weakness of the sector caused by the corona pandemic. Identifying a buyer that was willing to offer an attractive price and a coherent concept to take over the business proved difficult in the international market.
Solution
During a structured bidding process with potential investors from Germany and other European countries it was possible to find a strong partner for the future in the form of the international HR Group. The similar business models and the many years of experience, both in the market and with franchisors, ensures a seamless and professional transition of activities.