WINTERGERST successfully advises VENTA-Luftwäscher GmbH on its sale to members of the management and the managing director and sole shareholder of Luftbefeuchtung Proklima GmbH

WINTERGERST provided comprehensive advice to VENTA Luftwäscher GmbH, based in Weingarten (Baden-Württemberg), as part of a structured and internationally oriented M&A process. The company was sold to members of the management and the managing director and sole shareholder of Luftbefeuchtung Proklima GmbH, as they presented the most convincing concept for the future. This ensures the company’s continuity and strengthens the capital base for further growth. The takeover creates a strong alliance between two traditional brands in the air treatment sector: VENTA, which is well known in the B2C end customer business, and BRUNE, which has been established in the B2B end customer business for almost 100 years for professional air humidification and dehumidification. Both brands complement each other strategically and open up a wide range of growth prospects at home and abroad.

Strategic partnership for sustainable growth

The collaboration between VENTA and BRUNE combines two complementary market positions: VENTA is strong in the B2C segment, while BRUNE has decades of expertise in the B2B sector. This results in synergy effects that underline a clear strategic logic.

The future orientation aims to combine the strengths of both brands, expand VENTA's international presence and sustainably consolidate its position in the premium segment. The focus is on customer proximity, innovative strength and the joint use of sales channels and networks.

In addition, attractive cross-selling opportunities are emerging: BRUNE products can complement the VENTA portfolio internationally, while the strong consumer brand VENTA opens up new access to end customers. Together, two German quality suppliers are competing against predominantly Asian competitors – with the clear aim of establishing "Made in Germany" as a distinguishing feature in global competition.

A central goal of the new concept is to secure jobs and continue operations at the Weingarten site, which has more than 30 employees. In doing so, the new owners are underlining their clear commitment to continuity, regional roots and strengthening the VENTA brand.

Management and ownership structure

René Schneider, managing director and owner of Luftbefeuchtung Proklima GmbH in Aglasterhausen, is participating as a majority shareholder in the newly founded Venta Air GmbH, contributing his many years of industry experience. The previous members of the management team, Josef Steigmiller (formerly Sales Director International) and Thomas Wohlfahrt (formerly Managing Director of the subsidiary VENTA Switzerland), will become minority shareholders and will also assume operational responsibility as managing directors. This ensures continuity and entrepreneurial motivation for the implementation of the chosen course.

About VENTA

For decades, VENTA Luftwäscher GmbH has been one of the best-known brands for air washers and air humidification systems in Europe and in selected markets worldwide. VENTA stands for innovative, durable products that improve indoor air quality and well-being. As part of the reorientation, VENTA will continue as an independent brand with clear positioning. The central principles are quality, customer proximity and consistent alignment with market needs. The aim is to consolidate and further develop VENTA's profile as a premium brand "Made in Germany".

About Luftbefeuchtung Proklima GmbH

The Brune brand was launched in 1928 and is internationally renowned for its professional humidifiers and dehumidifiers. Based and manufacturing in Aglasterhausen near Heidelberg, the company is one of the few manufacturers that continues to produce in Europe.

The WINTERGERST project team consisted of Volker Wintergerst, Dr. Dietmar Nienstedt and Francisco Verdun.